SQL for founders

Answer your own product questions from the database.

Waiting on an engineer to pull a number slows every decision. Octo builds a SQL course around the questions you actually ask about your product, so you can answer them yourself.

How much SQL a founder needs

Less than an analyst, and more specific. You need to read a schema, filter and join tables, count and group, and turn a question like "how many teams that signed up in March are still active?" into a query you trust. That covers most of what a founder asks of their data.

A course Octo might design for you

This is an illustration. Every course is designed for the person who asks, so yours will follow your product and the questions you want answered.

Asked "I'm a non-technical founder and want to query our Postgres database for retention and signups", Octo might plan:

Module What it covers
Reading your schema Tables, rows and keys, and finding where your users and events live
Asking one question SELECT, WHERE and ORDER BY on your own data
Joining the pieces Connecting users to their activity with joins
Counting what matters GROUP BY, dates and the signup and retention numbers you track
Trusting the answer Checking a query against what you expect, and the common mistakes

How Octo builds it

Octo asks about your database, your product and the questions you want answered before it designs anything. You review and reshape the plan before any lesson is written, and the Ask AI tutor beside each lesson can help you write and understand a query as you learn.

Finish the course for a certificate anyone can verify, and share the class with a teammate who needs the same questions answered.

Start with one sentence

Tell Octo what you want to know from your data. Your first course is free to build. More on learning as a founder.

Updated September 24, 2026

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