A brilliant draft. An invented claim.
You ask AI for a launch email. It writes ‘our best-selling product’; but you never gave it sales figures. It learned how launch copy sounds, not whether your product is a bestseller. Give it verified facts, then check the draft.
Picture the idea
Your product brief
AI predicts the next words
You verify the claims
The draft says ‘twice as fast.’ What do you check?
Find a measured comparison that supports the claim. If there is no evidence, remove it. Confident wording is not a source.
Next in your path · Write a grounded campaign brief
