Sales for founders
Close your first customers yourself.
Your first customers will not come from a sales team. They will come from you, on calls, in messages and in demos. Octo builds a course around what you sell and who buys it, so you learn founder-led sales on your own pipeline.
Why founder-led sales is its own skill
A founder selling early is doing research and selling at once. You are learning what the customer needs while asking them to buy. That calls for a particular approach to discovery, qualifying and follow-up, and it looks different for a developer tool than for software sold to a hospital.
A course Octo might design for you
This is an illustration. Every course is designed for the person who asks, so yours will follow your product and your buyers.
Asked "I'm a technical founder who needs to close our first ten B2B customers", Octo might plan:
| Module | What it covers |
|---|---|
| Finding the first conversations | Where your buyers are, and outreach that earns a reply |
| The discovery call | Questions that uncover the real problem, and listening for buying signals |
| Qualifying | Telling a curious prospect from one with budget, urgency and authority |
| Demo and proposal | Showing only what solves their problem, and a proposal they can say yes to |
| Pipeline and follow-up | A simple pipeline you can keep up with, and when to let a deal go |
How Octo builds it
Octo asks about your product, your buyers and where you are stuck before it designs anything. You review and reshape the plan before any lesson is written. While you read, the Ask AI tutor can help you think through a real deal in your pipeline.
When you finish, you get a certificate anyone can verify, and you can share the class with the first salesperson you hire.
Start with one sentence
Tell Octo what you sell and to whom. Your first course is free to build. More on learning as a founder.
Updated September 24, 2026