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Salesforce Marketing Cloud Master Class

The complete SFMC program — send your first campaign, master Email Studio, Journey Builder, AMPscript, and prep for both certification exams.

5 Chapters10 Units72 Lessons

Chapter 1: Getting Started

Your First Steps in SFMC

2 units

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Your First Campaign

7 lessons · Navigate Marketing Cloud, send your first email, and see real results. Zero expe...

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Content Builder & CloudPages

6 lessons · Create reusable content assets and publish landing pages that capture leads. You...

Chapter 2: Email Studio

The Engine Behind the Emails

2 units

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Email Studio

8 lessons · Master the engine behind billions of marketing emails. Templates, A/B testing, d...

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Your Data Model

8 lessons · Understand where your data lives, build data extensions, write your first SQL qu...

Unlock the full Salesforce Marketing Cloud Master Class

Continue with 3 more chapters, 6 additional units, and earn your certification.

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Chapter 3: Automation & Journeys

Make It Work While You Sleep

2 units

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Journey Builder

8 lessons · Design customer journeys that send the right message at the right time. Email, S...

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Automation Studio

7 lessons · Schedule the background work that keeps your data clean and campaigns running. F...

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Chapter 4: AMPscript & Analytics

Personalize and Measure

2 units

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AMPscript

7 lessons · Write the code that makes every email feel personal. Variables, lookups, conditi...

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Campaign Analytics

7 lessons · Go beyond opens and clicks. Track what matters, query Data Views, use Einstein, ...

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Chapter 5: Administration & Certification

Run It and Prove It

2 units

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Running Your Marketing Cloud

7 lessons · Users, roles, business units, sender authentication, compliance, and governance....

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Certification & Career

7 lessons · Build a capstone campaign, prep for the Email Specialist and Administrator exams...