Marketing Master Class
The complete digital marketing program — strategy, channels, analytics, and growth.
Chapter 1: Foundations
The Marketing Landscape
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Chapter 2: Channels
Where to Reach Your Audience
Content Marketing
8 lessons · Build an audience that comes to you. Strategy, blogging, video, content calendar...
SEO Fundamentals
9 lessons · Rank on Google and stay there. Keyword research, on-page SEO, technical SEO, lin...
Social Media Marketing
9 lessons · Build real audiences on the platforms that matter. Strategy, content, community,...
Email Marketing
9 lessons · The channel with the highest ROI in marketing. Build a list, write emails people...
Chapter 3: Growth
Scale and Measure
Paid Advertising
9 lessons · Turn $1 into $3. Build paid campaigns on Google, Meta, display, and YouTube that...
Marketing Analytics
8 lessons · Stop guessing. Measure what works using GA4, attribution, A/B testing, dashboard...
Marketing in Practice
8 lessons · Put it all together. Go-to-market strategy, channel mix, team building, and budg...