Build a Startup
From idea to launch — business models, pitch decks, validation, and funding. The practical startup toolkit, no MBA required.
The Business Model Canvas
The business model canvas is how startups, Fortune 500s, and MBA students map an entire business on one page. Here's how to use it — with a real example you can follow.
What Is a Pitch Deck?
A pitch deck is how startups raise millions in funding — 10-15 slides that tell your story. Here's exactly what to include, what investors look for, and templates you can steal.
Validating Your Idea
Most startups fail because they build something nobody wants. Here's how to test your idea before you waste months building — customer interviews, landing pages, MVPs, and the math that proves your market exists.
Building Your MVP
Your MVP isn't a crappy version of your product — it's the smallest thing you can build to prove your biggest assumption. Here's how to scope it, build it fast, and get your first users.
Startup Fundraising
Should you raise money or bootstrap? Angels vs VCs, seed rounds vs Series A, term sheets and cap tables — everything founders need to know about funding, explained without the jargon.
Go-to-Market Strategy
The best product in the world dies without distribution. Here's how to find your beachhead market, choose a pricing model, build growth loops, and decide between product-led and sales-led growth.
Hiring Your First Team
Your first hires will make or break your startup. Co-founders vs employees, equity splits, when to hire, where to find talent, and how to build culture before you have an office.
Startup Legal & Finance Basics
LLC or C-Corp? Do you need a patent? What about taxes? The legal and financial foundations every founder needs — explained by a human, not a lawyer.
Certification Quiz
Pass with 80% or higher to earn your certificate