E-Commerce & Online Business
Launch and grow an online store — Shopify, marketing, operations, and scaling. From side hustle to real business, step by step.
The E-Commerce Landscape
E-commerce is a $6 trillion industry — and it is still growing. Here is how the landscape actually works, what business models succeed, and where the opportunity is for new sellers.
Choosing Your Business Model
The business model you choose determines everything — your margins, your risk, your daily work. Here is how to pick the right one for your situation, skills, and goals.
Setting Up Your Store
Shopify, WooCommerce, Amazon, Etsy — which platform is right for you? Here is how to set up a professional online store from scratch, including payments, legal essentials, and the pages every store needs.
Product Strategy
The right product at the right price with the right presentation — that is what converts browsers into buyers. Here is how to source, price, photograph, and present products that sell.
Marketing Your Store
A great product in an invisible store sells nothing. Here is how to drive traffic, build an audience, and turn visitors into customers — from SEO and social media to email and paid ads.
Operations & Fulfillment
Getting the product to the customer's door — fast, cheap, and without mistakes. Here is how to manage inventory, shipping, returns, and customer service as your store grows.
Analytics & Optimization
Data-driven e-commerce growth — conversion rate optimization, A/B testing, key metrics, and the analytics that separate thriving stores from struggling ones.
Scaling Your Business
From side hustle to real business — here is how to scale past your first $100K, hire your first team, expand internationally, and build something worth owning (or selling).
Certification Quiz
Pass with 80% or higher to earn your certificate